This our final pieces from our Target Audience research. Above there is the video that we created where we interviewed 3 people and asked them questions about 2 films that we done research on and got their opinion on each of the films. Also i have added in the survey that my group created and each of the results that we got from the 10 people that answered them.
First of all throughout the video it gave us the information about three films, Step Brothers, Ted 2 and Napoleon Dynamite. Overall i believe that the feedback was positive especially for napoleon Dynamite which is our groups inspiration for our opening sequence. This will help us when filming the opening sequence. The questionnaire was also helpful because everyone that answered liked the genre of comedy and there were even a few who picked Napoleon Dynamite over the other two films. However the majority of the people who answered our survey were male and it would've been better if there was a larger range of females that would answer the survey. Q1- We asked this question because we wanted to find out what our target audience would be for example if they are male, what comedy films do they like and the same for the female target audience. the majority of the people who took our survey were male Q2- We asked for the age of the people taking our survey because this will also help with finding our target audience. However, we would've hoped to have a range of ages within the results but the results showed only 16-25 year olds so we didn't have a variety of ages answering this survey Q3- For this question we wanted to find out if people like the genre that we are going for with our opening sequence, from the results we gained a positive vibe about the comedy genre which was very useful to us. Q4- This question was used because when we was researching about comedy films we found these 3 films and our inspiration was from Napoleon Dynamite and we wanted to see if people would enjoy that film. Overall, the results were spread out evenly for each films. Q5- We asked this question because we wanted to see if there was anything in particular that we could use in our own film. the majority said an upbeat and cheery theme. Q6- We asked this question because we wanted to find out if the people answering preferred our inspirational film ever others. the results lent more towards Step Brothers. Q7- we asked this question because we wanted to know if there were any aspects that we would need to include that we didn't think was needed but the majority of the people said that they would expect it to be funny. Q8- We wanted to know whether or not we needed to put a lot of focus on the narrative or whether it wasn't important but the result showed that it was very important. Q9- We used this question because we wanted to know if it would be best to use bright and cheerful colours or dark. Overall, the results showed that bright colours are the best for our type of film. Q10- We asked this question because we wanted to ensure that our close up style opening sequence would suit our target audience. Overall people answered with close ups, establishing shots and wide angle shots.
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April 2017
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